Inside the Superbrands

Channel 4

7:00 PM to 8:00 PM

Sunday 21 April

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Helen Skelton goes behind the scenes of McCain, the world's largest chip company and meets the voice of their advertising campaigns, Ricky Tomlinson. She also discovers the new products McCain is developing to appeal to the next generation, visits a farm that supplies McCain to find out how they are coping with the increasingly unpredictable weather, and gets access to a top-secret lab where the brand is testing new varieties of potatoes