{"id":35840,"date":"2025-04-02T12:11:13","date_gmt":"2025-04-02T11:11:13","guid":{"rendered":"https:\/\/www.tvguide.co.uk\/emmerdale-insider\/?p=35840"},"modified":"2025-04-02T12:11:13","modified_gmt":"2025-04-02T11:11:13","slug":"emmerdale-john-sugden-serial-killer-who-killed-nate-itvx-poster","status":"publish","type":"post","link":"https:\/\/www.tvguide.co.uk\/emmerdale-insider\/news\/emmerdale-john-sugden-serial-killer-who-killed-nate-itvx-poster\/","title":{"rendered":"Emmerdale fans convinced soap has given away who killed Nate as they update their ITVX poster"},"content":{"rendered":"

Emmerdale fans are convinced the soap has given away who killed Nate<\/a> as their updated ITVX poster hints that John Sugden is a \u2018serial killer\u2019.<\/p>

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It\u2019s not uncommon for Emmerdale\u2019s ITVX poster to change along with the storylines. Just a few weeks ago it changed to show both Joe and Caleb \u2013 and now we\u2019re right in the middle of a kidney theft storyline<\/a> involving them.<\/p>\n

So, when eagle-eyed viewers noticed it has changed again, they immediately wondered if it was linked to an upcoming story. The poster, which can be viewed here<\/a>, has convinced fans that in Emmerdale John Sugden is a serial killer.<\/p>\n

\"John
Theories that John Sugden is a serial killer are looking more likely\u2026 (Credit: ITV)<\/figcaption><\/figure>
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Emmerdale updates ITVX poster<\/h2>\n

The picture now shows two images merged of John Sugden<\/a>. One up close of his head looking away, and one of him standing staring straight ahead. And they look pretty menacing\u2026<\/p>\n

There has long been theories and rumours that John is a secret serial killer<\/a>. And when everyone was wondering who killed Nate, fingers immediately pointed at him. So, now with this new mysterious ITVX poster, it isn\u2019t helping him look innocent.<\/p>

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