{"id":43670,"date":"2025-07-23T16:26:32","date_gmt":"2025-07-23T15:26:32","guid":{"rendered":"https:\/\/www.tvguide.co.uk\/emmerdale-insider\/?p=43670"},"modified":"2025-07-23T16:26:32","modified_gmt":"2025-07-23T15:26:32","slug":"ive-been-writing-about-the-same-plots-in-emmerdale-months-killer-john-sugden-sarah-surrogacy-moira-woes-too-long-opinion","status":"publish","type":"post","link":"https:\/\/www.tvguide.co.uk\/emmerdale-insider\/news\/ive-been-writing-about-the-same-plots-in-emmerdale-months-killer-john-sugden-sarah-surrogacy-moira-woes-too-long-opinion\/","title":{"rendered":" I’ve been writing about the same plots in Emmerdale for months – from John Sugden to Joe Tate, the pace is all over the place – OPINION"},"content":{"rendered":"

Emmerdale needs a shake-up. Fast. Or it\u2019s on a one way road to losing millions of viewers who, like me, are just fed-up.<\/p>

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There, I said it, and I\u2019m not sorry. Well, maybe I am a little bit sorry. Sorry that I feel I need to say it at all!<\/p>\n

\"Cain
Cain has been involved in many brilliant plots (Credit: ITV)<\/figcaption><\/figure>\n

Emmerdale on the up!<\/h2>\n

As a huge soap fan for as long as I can remember I have always been very pleased I managed to turn something I loved into a job. Having written about soaps for 20-plus years, I have seen many ups and downs in the Dales storylines.<\/p>\n

It used to be a straight battle between EastEnders and Coronation Street, with Emmerdale and Hollyoaks bringing up the rear. But quietly, over a number of years, Emmerdale built itself up and became the soap to beat.<\/p>\n

It brought heart, humour and drama, and it put the villagers at its centre. It was a winning formula and I loved it.<\/p>

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