Gok Wan will host this year's The Asian Awards.

The 40-year-old TV personality has taken over from previous presenter Lord Coe to front the annual ceremony which will be held at the Grosvenor House Hotel on April 17.

The awards - which celebrate outstanding achievements and excellence of Asians across the world in categories including business, arts, sports and public services - will be attended by a host of politicians, musicians, industrialists and celebrities.

Previous winners include Gok himself - who picked up last year's Outstanding Achievement in Television Award - Sir Ben Kingsley and businessman Sir David Tang.

The 'Gok's Fashion Fix' star said: ''I can't wait to host The 2015 Asian Awards! Last year I won the Outstanding Achievement in Television award, and other winners included remarkable people like Jackie Chan, Norah Jones and one of my fashion heroes, Sir David Tang. It's also one of the best parties of the year, so bring it on!''

Expected attendees include One Direction's Zayn Malik, Paloma Faith, Simon Cowell, Rita Ora, will.i.am, Louis Walsh and Nick Grimshaw.