Josie Gibson announces she’ll host new ITV show with ‘so much heart’ alongside This Morning co-star
Exciting times!Josie Gibson has shared her excitement after revealing she is hosting a new ITV show.
The telly star has been a staple on screens since she won Big Brother in 2010. Since then, she’s remained booked and busy, landing stints on shows like This Morning and I’m A Celebrity.
And now, it’s been confirmed that Josie is set to front a new ITV series called How To Clean Up For Cash.
Josie Gibson confirms new ITV show
Josie’s new ITV series is called How To Clean Up For Cash. The six-part series begins on Monday 13th April 2026 on ITV1, ITVX, STV and STV Player.
The show follows Josie as she attempts to help families, with a ton of clutter in their home, clear and value their belongings. But there’s a twist…
In just 48 hours, Josie, along with antiques and collectable expert and fellow This Morning star Dan Hatfield and declutter expert Jacqueline McLeod, infiltrates the homes without the families knowing.
While the families think they are on a fake show, Josie and her team rummage through their belongings and box them up, to find out how much it is all worth. And when the family head back home, they face a serious shock and have to decide to keep the clutter or take the cash…
Josie’s new show has ‘so much heart’
Talking about her new show, Josie said: “How To Clean Up For Cash is a show with so much heart. It isn’t just about decluttering, it’s about bringing people together.
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“We’re on the ground, in homes across the country, showing viewers how much their everyday items might be worth.”
Head of Development & Commissioning Editor, Factual Entertainment ITV, Kate Teckman also said: “We’ve turned the decluttering genre on its head. Expect mischief, revelations behind the value of everyday items and plenty of jaw-dropping moments. Josie’s infectious humour combined with Dan and Jacqui’s expertise really packs a punch.”
Meanwhile Creative Director, Multistory Media, Simone Haywood said: “We’re not just decluttering—we’re revealing the true value behind what people own.
“When everything’s boxed and priced, it sparks honest, often surprising conversations about what really matters.”
Read more: The 15 best ITVX dramas to watch in April 2026
