I’m A Celebrity viewers threaten to complain to Ofcom over Gemma Collins after launch episode

Gemma barely appeared in the 90 minute episode...
Fabio Magnocavallo

I’m A Celebrity South Africa 2026 launched last night (April 6), and already, viewers are threatening to complain to Ofcom about Gemma Collins.

The ITV reality show welcomed the likes of David Haye, Sinitta and Adam Thomas for the spin-off series as it returned with Ant and Dec as hosts.

During the first episode, viewers watched a number of the cast take part in challenges, where they battled for a place in the main camp. However, they noticed that the iconic GC was largely absent for most of it.

Gemma Collins on I'm A Celebrity South Africa
Gemma will take part in an eating challenge tonight (Credit: ITV)

Gemma Collins on I’m A Celebrity South Africa

A handful of celebs from this year’s line-up did not appear in the first episode. As previously announced, Gemma will be joined by three more latecomers: Harry Redknapp, Craig Charles and Jimmy Bullard.

The late arrivals take the total amount of stars taking part in I’m A Celebrity All Stars to 12.

However, during the final minute of the launch episode, Gemma’s entrance was teased alongside Corrie actor Craig Charles.

Teasing tonight’s episode (April 7), the pair take part in an eating challenge, Guts Instinct, where Gemma can be seen visibly struggling and hurling into a bucket.

While tearing up, she said: “Sorry, I can’t. I can’t. I’m gonna die!”

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After only appearing for no longer than a minute, viewers were fuming at the lack of Gemma during the launch.

Gemma Collins on I'm A Celebrity South Africa
Viewers were not pleased about the lack of Gemma during the launch show (Credit: ITV)

‘I feel like reporting ITV to Ofcom’

I’m complaining to Ofcom due to the lack of Gemma Collins #ImACeleb,” one user wrote on X.

“The only people watching this spin-off are those of us waiting for Gemma Collins, so…?” another person shared.

“We’ve sat through 90 minutes with no sign of Ar Gemma,” a third remarked.

“I feel like reporting ITV to Ofcom,” a fourth insisted.

“Enough is enough, where the [bleep] is Gemma?” another asked.

Read more: Gemma Collins reveals ‘dirty prank’ gone wrong that forced her to shout ‘I’m A Celebrity… Get Me out of Here!’ during South Africa series

I’m A Celebrity South Africa continues Tuesday, April 7 on ITV and ITVX