Jamie and Rebekah Vardy's net worth explained and if they still live in Italy revealed as their reality show The Vardys drops on ITV
The couple have a very healthy bank balanceRebekah and Jamie Vardy have opened the doors to their luxurious lifestyle for new reality show The Vardys – but what is their net worth?
The couple’s three-part reality show begins tonight and it gives a no holds barred look at what goes on in their world.
Footballer Jamie has just left Leicester City FC and is heading to Italy, after signing to Cremonese.
The show then follows Rebekah and their kids’ big move from the UK to the Lombardy region.
But do Rebekah and Jamie Vardy still live in Italy? And how much was Jamie paid to play for the Italian team?
Here’s what we know.
What is Rebekah and Jamie Vardy’s net worth?
Jamie Vardy agreed a mega wage when he moved to Cremonese for the 2025/26 football season. His reported weekly wage while playing for the club was £31,420 per week.
Adding on weekly bonuses of up to £7,813, he could have been bringing in an annual salary of a whopping £2million. Not bad for someone nearing retirement age!
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Prior to the move, The Daily Express estimated that Jamie had amassed a net worth of £9million.
His healthy bank balance is all thanks to his 13-year career at Leicester City, along with plenty of lucrative endorsements. Jamie has promoted both footwear brand Nike and Beats by Dre headphones, bringing him in thousands.
Last month, Jamie also fronted his own Netflix documentary about his rags to riches story called Untold UK: Jamie Vardy. Again, this would have dramatically boosted the coffers.
Meanwhile, ITV is said to have paid Jamie and Rebekah a “relatively modest fee” for The Vardys. The couple also jointly wrote a children’s book in 2022. Cedric the Little Sloth with a Big Dream is still available to buy in Waterstones for £7.99.
Elsewhere, Rebekah has been bringing in her own cash. She’s made money from TV appearances – including I’m A Celebrity… Get Me Out Of Here! and Dancing on Ice.
In 2024, Rebekah also launched her own alcohol brand with former footballer and IAC campmate Dennis Wise. Bottles of SKTL Vodka are priced at £25 for 500ml, netting them both a regular income.
It has been widely reported in publications including The Mirror and LadBible, that Rebekah has her own net worth of £3million.
Do Jamie and Rebekah Vardy still live in Italy?
Jamie and Rebekah make it clear from the offset in The Vardys that they are all moving to Italy. The couple insist they do everything together as a family, and this will be no different.
The second episode sees the family settle in a massive Italian villa, reportedly worth £8million, in Salò, Lake Garda. However, very quickly, the Italian dream sours.
Masked raiders break into the villa and rob the family of thousands of pounds worth of jewellery and belongings. Rebekah makes it quite clear she no longer feels safe and wants to return home – and they ended up doing exactly that.
The Vardys are now living back in the UK. Rebekah and the kids have returned to their 12-bedroom mansion in Grantham, Lincolnshire. Jamie is right behind them.
According to the BBC, the footballer is reportedly leaving Cremonese when his contract expires this summer. It is said he has visions of returning to the Premier League.
