ITV Share By Rebecca Sayers Jul 28 2025 By Rebecca Sayers Jul 28 2025 Emmerdale fans perform U-turn on John storyline as things begin to ‘get interesting’ It's felt like the longest slow-burn ever John Sugden John's Secret Life Robert Sugden Share By Rebecca Sayers Jul 28 2025 By Rebecca Sayers Jul 28 2025 For months Emmerdale fans have been annoyed at how slow the John Sugden storyline is moving. But it seems many now think the slow build will be worth it – as the storyline begins to ramp up. John has been getting away with his crimes for quite some time. And now, he’s beginning to unravel. But it seems the storyline finally seems to be picking up the pace. Ever since the arrival of Robert, John’s days have been numbered. Because somehow he is the only one to realise what’s going on – and he hasn’t even known John for very long. But fans are finally happy with the way it’s looking. Since Robert’s return, the storyline has ramped up (Credit: ITV) Fans perform u-turn on John storyline Taking to a Reddit thread, fans have insisted they are happier with the storyline now. And all because Robert is finally taking it in a new direction. One wrote: “The slow burn is finally paying off. And it was the perfect time to reintroduce Robert. The audience are fully backing him to suss John out and bring him down. I have no idea how it’s going to end, but it’s going to be a massive pay-off.” article continues below Read all the latest spoilers Another agreed: “It got more interesting when they re-introduced Robert.” A third penned: “Bringing Robert back was a wonderful decision. I didn’t realise how much John needed some genuine opposition in someone like Robert, who has his own shady past and ruthless streak. I would actually love John to stay to be honest. I find him very compelling – but they can drop the marriage to Aaron.” However, it seems not everyone is on board just yet. And some actually wish it wasn’t Robert who will discover the extent of John’s actions. But could someone else take him down? (Credit: ITV) Some fans want someone else to take John down One fan added: “I have always liked John. But I am going to disagree with the majority and say that I wish Mackenzie was the one to bring him down. They have had a rivalry pretty much from John’s first episode so the dislike between them feels earned. Plus, Mack has already been suspicious of him.” A second agreed: “I hope he ends up confessing to Paddy via the helpline chat thing and Paddy works with Robert to piece it together.” “I actually don’t think Robert will be the one to expose him. I think he is suspicious but because of his connection to Aaron, everyone will just think he is jealous and causing trouble. I think it will be Paddy, Mack, Aaron or Vic. Then Robert will be like ‘I told you so’. But I’m finally enjoying the storyline progression.” No matter who is the one to take him down – it seems the clock is finally counting down for John. Read more: Emmerdale fans pick out multiple plot holes as John gets away with his crimes – again Share Good to Know Share By Rebecca Sayers Jul 28 2025 By Rebecca Sayers Jul 28 2025