Dragons' Den episode 4: Pitches tonight include low-sugar cookies, and a sea-moss wellness brand
Tinie Tempah joins as a guest Dragon
Dragons’ Den series 23 continues with a new face and some new pitches tonight as Tinie Tempah becomes the latest guest on the show.
The rapper joins multi-millionaire investors Peter Jones, Deborah Meaden, Steven Bartlett, and Touker Suleyman in the Den.
They hear pitches for low-sugar cookies, a sea-moss powered wellness brand, a mission-led sports events company, and an online business with products for limb mobility.
Here’s a rundown of the pitches appearing on Dragons’ Den tonight (Thursday, February 13, 2026).
Dragons’ Den pitches tonight: Low-sugar cookies JNCK Bakery
Best mates and brothers from Warrington invite the Dragons to bite on their low-sugar cookie business JNCK Bakery. Alex and Sean Brassill pitch their healthier, award-winning, cookies that “treat your tastebuds to a party, without the sugar hangover”. They aim to “reimagine junk food”.
The cookies are soft-baked and promise to be “delicious” even though they are 90% less sugar than other brands. So how do they do it? With sweetcorn! JNCK uses sweetcorn’s naturally sweet fibres to replace the sugar. It also boosts fibre, and provides eight grams of protein in each cookie to stop cravings. There’s 35% less saturated fat, and no palm oil.
Cookies come in milky chocolate flavour, as well as white ruby, white gold, and triple chocolate. They are currently stocked in Tesco, but – sadly for Dragon Deborah – there are currently no vegan options.
They want £100,000 for 5% equity in their business. Steven Bartlett questions why they’ve called their product JNCK, while sweet-toothed Peter Jones said the cookies aren’t that great. And when the Dragons learn that they have only been selling four cookies a week via Tesco, will it put them off investing?
Business Fives Limited corporate charity events
Next in the Den, Northern-Irish social-entrepreneur John McClarey pitches his “mission-led sports events company” Business Fives Limited.
Business Fives Ltd run corporate charity events, hosting and designing football, golf, touch rugby, and esports events for their clients.
The business has worked with over 1,000 companies and, together with their clients, has raised over £1,000,000 for charities since launching.
They run corporate charity events, which offer a “mix of team building and networking” that enable companies to create a positive impact at the same time.
He wants a £50,000 for a 5% stake in his business. Peter thinks John’s presentation is “exemplary”, while Steven isn’t sure if it’s a charity or a business. Can John net a deal in the Den?
Dragons’ Den pitches tonight: Active Hands company
CEO Rob Smith and Business Development Manager Jo arrive in the Den to pitch their online business offering a range of inventions designed to assist with limb mobility. Active Hands are known for their gripping aids, which help many disabled people access the gym…
However, there’s much more to the company. The Active Hands shop features a wide range of products to make all aspects of life more accessible to those with disabilities affecting their hands. They have products to help with personal care, cooking, eating, gardening, working out, and many more activities.
Their products can support people with disabilities such as Spinal Cord Injury, Stroke, Cerebral Palsy, Limb Difference, Arthritis, Charcot Marie Tooth, Brachial Plexus Injury and Tremors.
Their mission? To reach more and more people with hand function disabilities to support them to take part in numerous activities as independently as possible.
The are asking for £75,000 for a 5% investment in the company. Deborah, whose sister Emma is in a wheelchair as a result of her MS, is particularly curious about the business. Will para-athlete Rob, who was left with a spinal cord injury after a cliff fall, impress them enough to invest?
Sea-moss wellness brand Health & Holistics
Former Thai fighter Rome Haghighat pitches his sea-moss-powered wellness brand Health & Holistics. Health & Holistics uses “the best natural ingredients” to deliver “high-quality wellness products” directly to you at a lower cost. They offer a range of “very powerful supplements” made from sea moss. Sean moss is “nature’s amazing super food”, a powerful, mineral-rich type of algae which can be used to support joint-health, gut-health, as well as skin conditions.
Londoner Rome has family ties to St. Lucia, where sea moss has been a staple for generations. Health & Holistics is passionate about holistic health and wellness. Their Sea Moss Gel uses organic and natural ingredients. They sell Sea Moss Gels for Detox, Energy, Immunity, and Power (among others) and all pots of 314ml cost £24.99. Or cheaper if you subscribe. They are now working on gel-infused juices.
Now, Rome is using his knowledge to train, qualify and employ young adults and youth ex-offenders aged 17 to 24, giving them an “optimal environment to gain skills and thrive through the power of sea moss”.
He wants £100,000 for a 10% equity in his business. Steven is impressed by Rome’s “inspiring story”, while Peter calls Rome a “gift to humanity”. As an Afro-Caribbean man, guest judge Tinie Tempah is familiar with the benefits of sea moss. Will Rome get the help he needs?
