Dragons' Den star Sara Davies bores fans with 'utterly dire' Christmas crafting
She taught Ben Shephard and Cat Deeley a few tricks on This Morning
Dragons’ Den favourite Sara Davies bored This Morning viewers to death with her Christmas crafting segment today (November 25).
Inviting co-presenters Ben Shephard and Cat Deeley to join her work station in the ITV studio, the star claimed that crafting was one of her favourite things to do. No surprise, given she launched her Crafters Companion business 20 years ago!
“I can work with any level of skill Ben, I’m about to prove it,” she joked. But despite Sara’s best efforts, her ideas fell flat with those watching at home.
Dragons’ Den star Sara Davies on This Morning
First up for Ben and Cat was a go at toilet roll crafting. “This’ll take you back to your Blue Peter days!” said Sara.
She proceeded to fold her used roll into a Christmas tree shape, while instructing the two hosts to keep theirs intact as baubles. The idea was to then dip the ends into festive-coloured paints and create Christmassy shapes on paper.
“I like to do Christmas cards with the kids every year,” revealed Sara, “even if they just make them for their grandparents and the teacher, but doing it with just a little bit of loo roll is super easy!”
Ben noticed how their guest was doing a tree shape as he and Cat kept things simpler. “You’ve gotta remember, I’ve been doing this [for] 20 years mate, this is your first rodeo,” Sara replied.
“There’s something really therapeutic about it I think,” Cat noted. But they weren’t done just yet, because the Dragons’ Den star also wanted the pair to upcycle some old beads into festive bows.
Social media reacts to ‘utterly dire’ segment
As Sara enjoyed calling the shots on This Morning, fans were busy sharing their thoughts on social media site X.
“That Sara Davies craft show is utterly dire [asleep emoji] #ThisMorning,” wrote one disappointed user.
“If someone sends me something for Christmas that’s made out of a discarded loo roll they’re getting a visit from me and the lads in the new year. Just saying,” another person joked. “#ThisMorning Christmas crafting [bleep]. Just go to the shop ffs,” suggested somebody else.
“Christmas crafting? I’m out. #thismorning”, “FFS crafting for toddlers #thismorning” and “I love crafting, I love crafting programmes but I draw the line at handmade cards #ThisMorning,” read a further three reactions.
And yet, one individual did find some pleasure from Sara’s crafting. They shared: “Wanna a dopamine hit? Watch the craft segment from earlier today.”
Dragons’ Den: Sara Davies exit
At the end of last month, Sara left Dragons’ Den viewers “saddened” by her departure from the lineup.
She previously announced her decision to step down from the BBC show via Instagram, having listened to entrepreneurial pitches for six years in total.
Sara’s aim is to focus on her own business for the time being, but she didn’t rule out a return to the Den.
Read more: Strictly Come Dancing: ‘Distraught’ Sara Davies receives backlash over Vicky Pattison support
