Dragons' Den series 22: Pitches tonight include wrestling, tattoo ink balm, educational gaming, and Mates Place
Will Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett and Touker Suleyman part with their cash?
Dragons’ Den returns tonight with more fearless entrepreneurs boldly giving their pitches to Peter Jones, Deborah Meaden, Sara Davies, Steven Bartlett and Touker Suleyman in series 22.
It’s the penultimate episode and, this week, a Newcastle-based wrestling enthusiast looks to the Dragons to financially supplement his high-impact events business…
Meanwhile, a passionate Scottish entrepreneur showcases her line of natural tattoo aftercare products, and an ed-tech innovator takes aim at the gaming generation with a platform that turns screen time into learning time.
Lastly, two friends-turned-business partners pitch their safety-first flat-sharing app built on the power of mutual connections. Here’s everything you need to know about the pitches on Dragons’ Den tonight (Thursday, October 23, 2025).
Dragons’ Den pitches tonight: NORTH Wrestling
Entrepreneur Andrew Bowers, 39, pitches his business NORTH Wrestling, a modern pro-wrestling company. The Newcastle-born owner and promoter arrives with wrestlers Rory Coyle and Man Like Dereiss, and seeks investment in the pro-wrestling promotion.
He wants £60,000 investment for 25 per cent of his “ticket-selling business”. Andrew is actively seeking investment in order to expand operations. He describes NORTH Wrestling as “the ultimate variety show”.
Founded in 2016, NORTH Wrestling is primarily based in Newcastle upon Tyne, England, but has begun to hold shows in Leeds in recent months. They also sell merchandise.
Peter Jones wonders if the company needs a superstar like The Rock, while Steven questions if there’s enough of a demand for wrestling.
Tattoo aftercare The Ink Balm on Dragons’ Den
Next in the Den is Scottish entrepreneur Fiona Ritchie, who pitches The Ink Balm. The tattoo aftercare brand, based in Alloa, is made with a blend of vegan oils and butters – including coconut, apricot, mango and shea.
The sticks are ethically sourced with a “unique blend of vegan oils and butters, specially formulated to love your inked art”. They are free of palm oil, and paraben.
Fiona created the product in 2022 because she “wanted people to care for their tattoos forever”, and to celebrate the incredible creativity of tattoo artists. She wants £65,000 for 15% in her award-winning business.
Each butter costs £12.50, and there’s currently a Dragons’ Den bundle of five for £50. Buyers can purchase an unfragranced and fragranced version. The product can also be customised by tattooists to sell in their shops. Fiona believes that the unique selling point is the art work on the butters.
Although Fiona does not have any tattoos herself – unlike a third of the country – she does promise to get a tattoo of a dragon if successful in the Den. But Touker worries the business is too “niche”. Will any of the Dragons invest?
Dragons’ Den pitches tonight: Brainspark games
Londoner Reedah El Saie pitches her tech gaming studio Brainspark on Dragons’ Den tonight. She’s after £10,000 for one per cent equity in her business. Brainspark offers educational content via games.
The blurb says: “Brainspark Games is building free, culturally inclusive, AI-powered, Augmented Reality, educational mobile games.” The games are aligned with the national curriculum, including climate education. Other subjects include english, science, history, and art.
Brainspark claims to use “pioneering neurogames technology” to “condense 12 weeks of term-time learning into a few hours of fun, fast gameplay”.
While Touker attempts to use the game, Steven asks Reedah how she plans to make money from the product. Meanwhile, the ever modest Peter shares his own experience in the gaming industry.
Smartphone app Mates Place
Uni mates Rebecca Moule and Sophie Elmer pitch their business Mates Place. The Londoners learnt from years of flat-sharing that it can sometimes go very wrong. So they founded their business, Mates Place, which promises to “find flats and flatmates through friends of friends”.
Rebecca describes Mates Place as “a revolutionary app that is changing the private rental market”. Anyone can list their properties on the app, or search for available rooms. Through their phone contacts, it shows them if they have mutual friends in common for “peace in mind”.
The besties wants £100,000 in return for five per cent of their business. Peter asks the girls why most people wouldn’t use an agency, while Touker wants to know about their charges.
Rebecca and Sophie reveal that seven days use of the app costs £9.99, 14 days is £14.99, and 28 days is £24.99.
Read more: Dragons’ Den star Peter Jones shares ‘pain’ of losing his dad during emotional episode
