I'm A Celebrity viewers complain minutes into 2025 launch show: 'Can they change the formula?'

Viewers want something new!
Fabio Magnocavallo

I’m A Celebrity returned for its 2025 series tonight (November 16), and already, viewers were complaining.

After announcing its star-studded line-up earlier this week, the long-awaited 25th series returned to ITV on Sunday.

From Martin Kemp and Kelly Brook to Ruby Wax and Alex Scott, the camp is filled with many familiar faces.

Ant and Dec waving on I'm A Celebrity
Ant and Dec returned as hosts (Credit: ITV)

I’m A Celebrity 2025 launch show

With hosts Ant and Dec back at the helm, fans watched I’m A Celebrity kick things off in its traditional way with each celeb parachuting out of a helicopter.

When Ant and Dec informed the cast that they would need to jump mid-air, several members seemed shocked, even though each year’s launch show starts the same way.

Shona McGarty on I'm A Celeb
The celebs jumped out of a helicopter (Credit: ITV)

However, viewers weren’t buying their response, insisting it is expected when signing up for the show.

#ImACeleb Why are they screaming? They always parachute out ffs,” one user wrote on X.

“Did they really think they could just casually just get out the helicopter though,” another person shared.

“There’s no way they’re actually surprised that they’re having to jump out of the helicopter that’s literally #ImACeleb standard,” a third remarked.

“Always so shocked about being thrown out of a helicopter like they don’t do this every single year,” a fourth said.

“Why do they act shocked when this happens every season? #ImACeleb,” a fifth expressed.

Aitch on I'm A Celeb
Viewers weren’t impressed with the launch (Credit: ITV)

‘It’s about time they changed the launch show’

Meanwhile, others demanded the show switch things up.

“Can they change the formula a bit? They jump out of a helicopter every year,” one insisted.

Another user replied: “Yep, so boring lol.”

Really, helicopter jumps again?? Surely you can think of something better after all these years…” a third declared.

“It’s about time they changed the launch show with something that doesn’t involve jumping out of a helicopter,” a fourth person said.

Read more: I’m A Celebrity 2025: Kelly Brook’s shock jungle U-turn; Ant and Dec feud; being ‘childless by choice’

I’m A Celebrity continues tomorrow (November 17) at 9pm on ITV1