I'm A Celebrity 2025: New details of the head-to-head Rivals trial revealed as losers face 'horrible' situation

It's not just a fight for immunity
Rebecca Sayers

I’m A Celebrity begins their brand-new Rivals trial tonight, as the camp turn from allies to opponents.

Ant and Dec headed into camp at the end of last night’s episode (November 25) to reveal the challenge news. And campmates were shocked to learn it will be a fight for immunity – with the final quickly approaching.

The public have been voting for which celebs they want to go head-to-head with – and fans think it’s a way to cause more tension in the camp. But now, new details of the I’m A Celebrity trial have been revealed.

I'm A Celebrity Rivals trial
The Rivals trial starts tonight (Credit: ITV)

I’m A Celebrity rivals trial

On This Morning today (November 26) former I’m A Celebrity winner Jake Quickenden – who recently revealed the show makes him mad – was giving hosts Ben Shephard and Cat Deeley a rundown on what is happening.

And he revealed that not only is it a fight to see who will be up for the first public vote, but the losers will also face some upsetting situations.

He told Ben and Cat: “Rivals is starting tonight. Head-to-heads. Some people from the losers will be going up for eviction. But actually, the losers go into a ‘Doomsville’.

“It’s a horrible camp. The six losers from each one go into a horrible camp. The winners stay in their camp. So, if there is any way to throw a bit of friction in there, send them away to a horrible camp.”

Tonight sees the beginning of the trial, as Kelly Brook and Vogue Williams go head-to-head in a disgusting eating trial, where they have to consume an entire pig’s brain. And whoever manages to do it first (and keep it all down) will be the winner.

Jake also showed them Alex Scott’s girlfriend, Jess Glynne’s message to whoever goes against her in the trial. Jess posted on her Instagram story: “I feel sorry for whoever goes up against my woman. I have never won anything against her.”

Ben and Cat on This Morning
Cat thinks she knows why Jack got 12 stars (Credit: ITV)

Cat’s ‘theory’ on Jack Osbourne’s trial

Last night, Jack Osbourne brought back 12 stars, and completed the trial in record time. And at one point, he had been underwater for around one minute!

Everybody – including Ant and Dec – were impressed by how easy he seemed to find it. And how much he enjoyed taking part. But Cat believes there is a perfectly good reason for it.

Discussing the I’m A Celebrity trial on This Morning, Cat said: “Oh my god, Jack. What a hero.”

Jake agreed: “He did the first one in 26 seconds. He had two minutes to do it. But he only took 26 seconds.”

Ben said: “I find it interesting about this. They test all these trials. They get the team to go and try them and they will test them to see their average time. But no one will have done it that quickly.”

That’s when Cat suggested she knows exactly why Jack managed to do it so fast.

She said: “I have a theory though. Jack will have grown up with a swimming pool in his back garden. And he will have been going down to the bottom of the pool for the sinkies since he was teen-tiny. Of course he would be great at this.”

Jack grew up in a very famous family, as his dad was rock legend Ozzy Osbourne, who sadly passed away earlier this year, and his mum is Sharon Osbourne.

So of course, it wouldn’t be out of the ordinary for that family to have a pool in their garden. And it could explain why he was just so quick at the trial.

Read more: I’m A Celebrity fans turn on ‘lazy’ Shona McGarty after she lies about helping Kelly Brook with water duty