Limitless Win behind-the-scenes secrets, including Gary Barlow’s hidden involvement
A new series starts tonight!Limitless Win has become one of ITV’s biggest shows, and there are several behind-the-scenes secrets the network doesn’t want viewers to know about.
The game show, hosted by Ant McPartlin and Declan Donnelly, made its debut in January 2022 and quickly became a huge hit with viewers at home. The seriously tense show sees contestants answer a series of questions – with no upper limit on the top cash prize! However, if the players push their luck too far, they’ll lose it all…
So, with the new series of Limitless Win starting today (December 27), TV Guide is taking a look at the show’s biggest behind-the-scenes secrets.

Ant and Dec’s ‘bankruptcy’ worry about Limitless Win
Over the years, Ant and Dec have shared their fears that the show could potentially bankrupt ITV. In 2022, they admitted they would keep themselves awake at night, worrying that a contestant could bag a huge amount of cash.
“There’s always a fear of that. We’ve had a few sleepless nights,” Dec said, as Digital Spy reports.
He added: “How would they [the contestant] behave? How would it go? Would they stay in the game forever and keep winning?
“When you turn the light off at night there’s that little thing that goes off in your head that goes, what if someone just keeps winning – what are you going to do? I don’t know what would happen.”
Dec then quipped: “We’d have to cancel Tipping Point and The Chase. Take all their prize money, and put it in a pot!”

Gary Barlow wrote the theme tune!
In 2022, Ant and Dec revealed Gary Barlow’s secret involvement in Limitless Win. Speaking to Digital Spy, the pair asked each other questions about the show.
Ant asked Dec: “Who wrote the theme song to Ant and Dec’s Limitless Win?”
Straight away Dec raised his hand and said: “I know this one. It was Gary Barlow – he wrote it on his piano at home. We didn’t do a crooner session with him.”
Ant chimed in: “We should, but I don’t know what we’d do – there’s no singing in it.”

Limitless Win’s top-secret aspect
It also turns out that there’s a top-secret aspect to the show that not even Ant and Dec are allowed access to…
During the interview with Digital Spy, Ant asked Dec: “True or false. For security reasons, the gameplay system of the show is run from a top-secret secure facility that is only accessible by a few people – and we’re not included.”
Dec looked stumped as Ant asked again: “Is that true or is that false?” Dec replied: “I think that’s false,” before Ant revealed the right answer as being true. Seems the facility is so secret, Dec didn’t even know that it existed!
Watch Limitless Win on Saturday (December 27) at 8:30pm on ITV1.
Read more: Ant & Dec extend deal with ITV that will ‘mark an exciting new chapter’
