How Princess Andre makes her money, huge fee for sponsored Instagram post and plans for £1m net worth before she's 20
The Princess Diaries star is sitting pretty at the tender age of just 18
Princess Andre returns with episode 2 of her ITV2 series The Princess Diaries tonight (March 9) – but what is the star’s net worth, as she views a flat valued at a whopping £1.3 million?
Tonight’s Princess Diaries sees the eldest daughter of Peter Andre and Katie Price decide that she wants to move out of the family home. As a result, she views a stunning flat in London’s Canary Wharf.
Princess learns that it costs a huge £1.3m – but how on earth can she afford that, at the tender age of just 18?
Princess Andre’s net worth and how she makes her money
The star, who previously vowed to become a millionaire “by the age of 20”, appears to be well on her way to fulfilling that ambition.
She has already signed big-money deals with clothing and beauty brands. Princess is an ambassador for high street chain Superdrug, Studio London, Morphe and Revolution. In 2024, she made her modelling debut with PrettyLittleThing after signing a four-figure deal with the brand. The star launched her own jewellery range when she was 16, and signed a book deal when she was nine.
She’s also planning on launching her own beauty range – as those who’s binged the entire series of The Princess Diaries on ITVX will know.
Add to that her fee for filming the ITV series – which has been commissioned for a third season – and her social media monetisation, and young Princess is sitting pretty.
Nepo baby denials and her £10k car
Princess previously denied accusations that she’s a nepo baby after signing to the same agency as dad Pete and brother Junior, 20.
Speaking about her famous parents, she told The Sun: “I know that’s not the case. Obviously it has helped, but if you don’t put the work in yourself, you’re not going to get anywhere. Their experience has helped get me to a certain point, but after that, I work for what I achieve. I’m doing that independently and people now know me as me rather than my parents’ daughter. I know if I hadn’t put in the work, then I probably wouldn’t be where I am.”
She also hit back at followers after showing off her new £10k car on social media. “To everyone out there, yes I work and yes I earn my own money which I’m super proud of and so thankful that I’m lucky enough to buy my own car.”
How much Princess could earn per social media post
Brand and Culture expert Nick Ede told us: “Princess Andre is fast becoming the queen of social media. With nearly a million Instagram followers she can command thousands of pounds per post.
“With the new Princess Diaries season out on TV, she’s making waves in all the right places. I can see her earning between £5k and £8k per sponsored post on Instagram, with a campaign bringing in around £20k for her.
“Her followers are engaged and she’s working with younger brands to make sure everything is aligned as she builds her mini empire.”
Research online suggests the same kind of figures. Rates for mid-to-high tier UK lifestyle influencers such as Princess range from £4k to £8k per sponsored post. Higher fees apply for multi-post campaigns. If Princess was to partner with three to five brands per month, she could be bringing in as much as £40k per month, it’s estimated.
How much is Princess Andre actually worth?
Princess’ net worth isn’t known. And, while her parents are established in the industry, Princess is a relative newcomer.
However, based on what she said about becoming a millionaire before she reached her twenties, she isn’t estimated to be far off that milestone now. Especially given the £1.3m flat she was looking at buying!
Read more: Why Peter and Emily Andre don’t appear in The Princess Diaries season 2
