The Neighbourhood's Alicia Bradon's reality TV past exposed as we reveal she starred in Ex On The Beach
Alicia previously starred in a huge reality showThe Neighbourhood’s Alicia Bradon has already had a big shot at reality TV fame, TVGuide can reveal.
Alicia, 28, is one member of six new households moving into the village in Graham Norton’s brand new game show.
The ITV series, which kicks off tonight, is, in essence, a huge, televised popularity contest.

The households are put through their paces with a series of tasks, all while trying to keep on side of their neighbours.
One wrong move and the household could end up with a FOR SALE board outside their house.
This means they will have to move out of the property – and the game.
Alicia will tonight move in to one of the houses in KeepYourEnemies Close, alongside her mum Faye-Marie, brothers Lucas and Nathan, and Nathan’s teenage son Zach.
Some fans might think they have seen her before and, well, they have. Here’s what we have unearthed about Alicia.
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The Neighbourhood: Alicia Bradon on Ex On The Beach
In 2018, Alicia starred in Ex On The Beach. Back then, the wild reality show aired on MTV, with Paramount since taking over the reigns.
Aged 21, she was described as “a lifeguard who brushed shoulders with reality TV royalty in her hometown of Essex”.
Alicia was surprised on the beach by her ex-boyfriend of three years, Alex. Her language was a little questionable, so let’s hope she keeps things cleaner in The Neighbourhood…
Upon seeing Alex, she declared: “Part of me is so happy to see him. But at the same time, my head is [bleeping] gone.”
Alicia’s head remained gone. She later sent Alex packing, telling him: “I love you but I’m not in love with you. I’m [bleeping] sick of this [bleep]. I care about you too much to keep [bleeping] with your head.”
Alicia cried to the cameras and said seeing Alex again was “killing” her.
As a result of her appearance, Alicia has her own page on film site IMDB. It states that she was in four episodes of Ex Of The Beach.
She also has a profile on the website StarNow, which is an online casting platform.

Alicia Bradon in The Neighbourhood
Alicia is keeping her reality TV past quiet in The Neighbourhood. Her profession on the ITV show is described as a ‘sales and marketing manager’.
Speaking about her family’s chances on the show, Alicia says: “We will definitely be underestimated, but I think that’s a superpower.
“I feel like being underestimated is probably the best thing that ever happens to me because it gives me a chance to prove people wrong.”
Walking into the village, she and mum, Faye-Marie, spot the local cafe. The pair squeal in delight, as it means they “can have a coffee”.
The Neighbourhood starts tonight (Friday April 24, 2026) at 9pm on ITV1 and ITVX. It continues tomorrow and Sunday, also with a start time of 9pm.
