Celebrity Apprentice full line-up as Danny Miller, Alexandra Burke and Gethin Jones join cast
A new series starts this yearThe Celebrity Apprentice is returning to screens and the line-up is one of the show’s best yet!
The spin-off BBC show will air later this year and will see several famous faces battle it out for the massive £100,000 prize pool.
And according to Lord Alan Sugar, viewers should buckle up for the upcoming six-part series. He said: “We’ve not done anything like this before. And it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges.
“But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride. Especially when there’s £100,000 at stake for their chosen charity.”
So who are the celebs taking part? Here’s everything you need to know about the new series of The Celebrity Apprentice…

The Celebrity Apprentice line-up revealed
So, who has signed themselves up for The Celebrity Apprentice challenge?
The celebrities taking part include the likes of singer and Strictly star Alexandra Burke and soap actor Danny Miller, best known for playing Aaron Dingle in EastEnders.
Also part of the line-up are presenter and Morning Live host Gethin Jones, dancer and presenter Jordan Banjo, journalist and newsreader Kay Burley and actress and online personality Maddie Grace Jepson.
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TikTok star Max Balegde is taking part too, as well as Gladiator Sheli McCoy, UK garage legend DJ Spoony, Strictly star Richie Anderson, comedian and writer Laura Smyth and Love Island winner Toni Laites.

Who is on The Celebrity Apprentice?
Across the six-part series, the celebrities will face a range of weekly business challenges set by Lord Sugar.
In a bid to win a £100,000 donation to a charity of their choice, the famous faces will each be hoping to prove their business acumen and be crowned The Celebrity Apprentice winner.
A big change is happening too for this star-studded series. The boardroom will relocate to a London City skyscraper, providing a new setting for Lord Sugar’s final deliberations before he chooses who to fire.
Paul Broadbent, Director of Programmes at Naked adds: “We’ve a brilliant cast of familiar faces entering our brand-new boardroom. And with a full six-episode series, viewers will get many opportunities to see the celebrities as they’ve never before, battling to show off their business acumen for a massive charity prize.”

‘Viewers are in for a brilliant ride’
Meanwhile Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC says: “This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year’s celebrities arrive with strong reputations – but in the boardroom, status counts for nothing.
“They’ll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It’s bold, unpredictable and hugely entertaining – and viewers are in for a brilliant ride.”
