James Blunt’s Celebrity Traitors sweatband deserves its own fan club and these reactions are beautiful

It's the activewear gift that keeps on giving
Natasha Rigler
By Natasha Rigler

James Blunt‘s sweatband is giving life in this year’s series of The Celebrity Traitors. Some would call it ‘beautiful’, in fact.

The singer has been donning the red, white and blue headwear each time the gang are called to carried out a mission.

Fans love it so much, they may as well start a fan club.

Here’s the best reactions to what is already the most iconic piece sportswear Ardross Castle has ever seen.

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And let’s just take a moment to appreciate James’ commitment to the cause as a whole…

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Read more: Celebrity Traitors fans turn on Maya Jama as she’s accused of being a ‘producer plant’

The Celebrity Traitors continues at 8pm on BBC One on Friday October 16, 2026.