‘He’s making a fool of himself’: The Apprentice fans left ‘howling’ by Lord Sugar’s random social media posts
Some fans think they're 'embarrassing', others think they're 'wholesome'
Lord Sugar’s X/Twitter account is mostly used to promote The Apprentice – but his other posts have left fans confused.
Tonight (April 9), the final five candidates of series 20 will be grilled by Sugar’s advisors in the notorious semi-final of The Apprentice.
He has been posting several tweets to promote the upcoming episode, like Claude Littner’s legendary “sail boats” interview and a clip of the late Stuart Baggs, a former candidate.
However, he also likes to quote-tweet and reply to posts you wouldn’t necessarily expect, and fans have been “laughing out loud” reading them.
Lord Sugar’s ‘brilliant’ random tweets
Sugar replies to a wide variety of tweets. For example, he answered a maths puzzle involving a nectarine and an apple. He has also replied to a specific user (@WorkElizab) on a couple of occasions, including a post asking if they should repaint an antique cabinet.
“No get it re-polished,” he replied.
On two occasions, he’s replied to tweets asking what he’d do if he woke up in the ’70s and ’80s, saying he’d buy Apple and Amstrad shares.
He also replied to a post that showed two bottles of glue and was captioned, “If you know what this is, you’re officially old. Sorry.” He simply wrote, “Glue.”
Don't miss a single story! Add us as a Preferred Source in Google for all your television news
Brown sauce
— Lord Sugar (@Lord_Sugar) April 6, 2026
The best one has been deleted, but screenshots have been shared on X and Reddit. A post asked, “If a woman sleeps with 10 men, she’s a slut, but if a man does it… he’s???”
Sugar didn’t interpret the question as others might; you could argue it’s asking what the perception of a man sleeping with 10 women is.
He took it literally, so he replied: “Gay.”
The Apprentice fans divided by ’embarrassing’ social media posts
Some users think Sugar should be spending his time doing something else. “Why don’t you try wordle or globle if you’re really this bored, far better use of your brain than answering the clickbait bleedin’ obvious,” one user commented.
“Honestly it’s mad how no one’s told him to stop, he’s making a total fool of himself,” another wrote. “Have you got nothing better to do? All the money in the world and this is how you spend your time, embarrassing,” a third added.
Lord sugar on X replying to every bot
by
u/HotPut2715 in
apprenticeuk
Others think it’s harmless – and it helps that they’re funny.
“This was the first thing in a long while that has really endeared him to me,” one wrote on Reddit.
“His Twitter is just every Dad’s social media, it’s great,” another wrote. “Probably what he gets up to at the end of the day. Looks like he’s having fun,” a third commented.
“Brilliant! Just having some time by himself on Twitter and providing great entertainment haha,” another wrote.
Read more: The Apprentice candidate declares ‘never again’ after revealing ‘biggest shock’ from 2026 series
