Emmerdale composite image: Mandy as Madam Diamante Dales (Credit: ITV/Comp Emmerdale Insider)

Emmerdale bride-to-be Mandy Dingle is secretly working as an online financial dominatrix in a desperate bid to raise money. It’s a risky move, but one which Mandy hopes will solve her financial woes.

This summer should be the happiest of Mandy’s life. She’s about to marry fiancé Paddy in a lavish wedding, and has promised him an exotic honeymoon. However, she’s also failed to mention she’s up to her neck in debt.

Months of slow business at PampaManda have left Mandy firmly in the red. She has maxed out several credit cards and got people on her case.

Mandy tried various ways to make the cash back – including defrauding her own friends. But none of that has worked – quelle surprise!

Mandy’s latest money-making scheme has seen her transform into financial dominatrix, Miss Diamante Dales. Concealing her identity with a blue masquerade mask, Mandy has been using her charms to entice online admirers.

There is also a financial benefit to the flirting, and Mandy hopes to raise enough to settle her debts so that Paddy will be none the wiser.

But what actually is financial domination, also known as findom? Is Mandy’s saucy side hustle actually going to pay off? And can she make a decent living out of it? We have all the answers here.

Mandy and Tracy have a heart to heart in PampaManda
Mandy’s money troubles are causing her many sleepless nights (Credit: ITV)

What is financial domination?

Financial domination is a fetish lifestyle of dominance and submission. It’s whereby a financially submissive individual desires to give money or gifts to a financial dominant (findom).

Participants can be of any gender, but the dominant is often a woman and the submissive is likely to be a man. These male admirers will lavish their financial dominatrixes with expensive items and seemingly want nothing in return. For them, it’s all about surrendering power and feeling as if they are being controlled. It’s a form of escapism in a money centric world.

Financial domination is nearly always done on the Internet. Communication between the two parties, including the transfer of funds, happens online. Financial dominatrixes sometimes create their own websites to conduct conversations on.

Mandy in a blue feathered mask sitting at a computer and gesticulating in Emmerdale
Fortunately for Mandy it’s all done online (Credit: ITV)

Mandy in Emmerdale will not meet her admirers

This will be a big relief for Mandy, who doesn’t want anyone to know she’s Madame Diamante Dales.

Since findom is usually a form of ‘distance domination’ it’s highly unlikely the submissive and dominant will ever meet. Although findom is often sexually motivated, physical contact is not expected.

In extreme cases, the submissive will hand over full control of their finances to the dominant. This is referred to as a total power exchange.

Mandy is unnerved as Bear makes a comment in Emmerdale
It might help her now, but when Paddy finds out, will it destroy her marriage? (Credit: ITV)

So is this actually going to help Mandy in Emmerdale make a lot of money?

That all depends on how much the submissive is willing to pay the dominant.

Some findom partnerships consist of a one-off payment. These can be big or small. Others can lead to the regular transferring of money.

There are some men who are willing to go one step further. These individuals will hand over passwords and logins to their bank accounts.

This gives the dominant full control of their finances, allowing themselves access to their funds whenever they want. Crikey!

Will Madame Diamante Dales find herself one of these fellas? Now that certainly would be the answer to all her money woes.

Read more: 5 Reasons Mandy and Paddy’s marriage is already doomed

Emmerdale usually airs weeknights on ITV at 7.30pm.

Classic Emmerdale usually airs every weekday on ITV3 at 6am and 6.30am, plus 1.40pm and 2.10pm.