PRESS RELEASE: Walford East to officially rebrand as EastEnders Insider

A win for fans of the antics in Albert Square
Kaggie Hyland
By Kaggie Hyland

We are excited to announce the official rebranding of Walford East to EastEnders Insider.

Walford East is a hugely popular and much-loved Facebook page that delivers news, pictures and spoilers on EastEnders.

It has been welcomed into the EastEnders Insider brand, which is also dedicated to serving fans of the BBC soap the best news, spoilers, pictures, videos and much more!

EastEnders Insider launched in July, following the successful introduction of its sister site, Emmerdale Insider, last summer.  Both are part of the Entertainment Daily Group, which specialises in the best entertainment, soap, TV & Royal news the UK has to offer.

Walford East is being brought under the EastEnders Insider umbrella as its audience has so much in common with the brand’s output.

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Kaggie Hyland, Editor-in-Chief of the ED! Group, said: “This is an amazing opportunity to bring the fans of Walford East into the EastEnders Insider community and give them more of the content and engagement opportunities we know they love.”

EastEnders Insider is part of Digitalbox Publishing Limited, owned Digitalbox plc – the growing media company also behind Entertainment Daily, Royal Insider, The Tab, The Poke, The Daily Mash and Emmerdale Insider.

You can find more about EastEnders Insider’s editorial policies here.