Quantum Marketing
How McLaren Racing's CEO Runs a Top Formula 1 Team
Season 1 Episode 4
McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
Quantum Marketing airs on Bloomberg HD at 7:00 AM, Sunday 13 September.
Topics
News ➝ Current Affairs