Quantum Marketing

11:30 PM to 12:00 AM

Monday 12 May

How McLaren Racing's CEO Runs a Top Formula 1 Team

Season 1 Episode 4

McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.

Quantum Marketing airs on Bloomberg HD at 11:30 PM, Monday 12 May.

Topics

News ➝ Current Affairs