Quantum Marketing
How Mattel Turned Decades-Old Toys Into IP Gold
Season 1 Episode 3
Lisa McKnight, Mattel's Chief Brand Office, has been on the forefront of Barbie's reintroduction to the world. The plastic toy brand has launched beyond store shelves onto the silver screen.
Quantum Marketing airs on Bloomberg HD at 10:00 AM, Saturday 12 September.
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News ➝ Current Affairs