Secrets of the Middle Aisle at Christmas

Channel 4

3:50 AM to 4:45 AM

Thursday 27 November

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Part two of two. Denise Van Outen finds out how Lidl and Aldi are taking on the big-name stores this Christmas, a period that often sees a downturn in their fortunes as customers seek premium food, drink and presents. This year, they hope to keep our attention with novelty presents and brands that resemble high-end products at a much cheaper price