Supermarket Own-Brands: The Big Taste Test

5

5:35 PM to 6:35 PM

Sunday 1 June

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Examining the difference between leading brands and supermarkets' own versions, and which customers prefer. Under the spotlight is one of the world's most famous soft drinks and seven own-brand colas which are put up against the American giant. Will brand loyalists be able to tell the real thing from the cheaper alternatives? There's also a look at cereals, and a famous burger from a certain fast food chain. A food scientist reveals how the supermarkets are able to challenge the superbrands at a fraction of the cost