Greggs vs McDonalds: The Fast Feud

4seven

8:00 PM to 9:00 PM

Tuesday 13 May

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Dani Dyer explores the rivalry between the British and US fast food chains. The bakery has risen from its North East roots to become Britain's biggest fast-food retailer, expanding so quickly that it will soon have twice as many outlets as McDonalds. The programme examines how Greggs' subversive marketing has blinded people to its huge growth, and questions how McDonald's will fight back